How to get more home service customers for free

The short answer: the people who need a cleaner, a plumber or a lawn service this week are asking for one in their town's Facebook groups. Post there on the day each group allows business posts, say what you do, where, from what price and when you're free, and answer recommendation requests as the owner. It costs nothing but the copying and pasting, group after group, every week. AutoGP does that part for you: write the post once, choose the groups, schedule it for their business day.

Other kinds of business have their own guides: see all our business guides.

Where home service customers ask

• Town and neighborhood community groups. The biggest local audiences, often with the strictest rules: business posts only on one day a week or in a weekly thread.
• Local recommendation groups. Built around "can anyone recommend a plumber?" posts. Many let owners answer but ban ads.
• Shop-local and local business groups. Made for promotion, though members are often other businesses.
• New-resident and moving groups. People who have just arrived and need everything at once: cleaners, movers, handymen.

Find each group's promotion rule

Check the About section and pinned posts for:

• When and where: any day, one business day a week, or only as a comment on the admins' thread.
• How often: such as one post per business a week.
• What's allowed in the post: phone numbers, links, prices, or a required license number.
• Who may answer requests, and whether businesses from other towns are welcome.

Groups in one town share members, so the same neighbor may see your post in three groups. Vary the wording and lead photo, and don't post to all of them the same morning.

How to get cleaning clients fast

Cleaners post most often of any home service, because recurring clients leave and schedules open up every week.

• Search Facebook for: [town] moms, [town] community, [neighborhood] neighbors, [town] recommendations, new to [town], and [college town] housing for move-out cleans.
• What works: say exactly what a regular clean includes and what a deep clean adds, a starting price, and real openings. Recurring clients care about trust, so say how long you've cleaned in the area and whether you're insured, only if true.
• Rhythm: one post a week per group on its business day; answer requests daily.
• Calendar: spring cleaning in March and April, move-out cleans at the end of each month and at semester's end, and pre-holiday deep cleans in November and December.

{House cleaning|Home cleaning} in Elm Park, Riverside and North Hills
{What's included|Included}: kitchen, bathrooms, dusting, vacuuming and mopping. {I bring all the supplies|All supplies provided}.
From $120 for a 2-bedroom home. Deep and move-out cleans: {send a few photos for a free quote|free quote from a few photos}.
{Openings|Available}: Tuesday to Friday, from the week of October 5
{To book|To get on the schedule}, {message me|send me a message} or text 555-0142.

In AutoGP, {option one|option two} picks one option at random for each group. Towns, prices, days and the phone number stay outside the braces. More in spintax for Facebook groups.

How to get more lawn care and landscaping customers

Lawn care earns on tight routes, so the goal is more yards on the streets you already drive, not customers across the county.

• Search Facebook for: [neighborhood] neighbors, [subdivision name] residents, [town] homeowners, and HOA groups where members may join.
• What works: name the streets or neighborhoods on your route, a price from a typical yard size, and a photo of a finished lawn you mowed. Post "one opening on my Tuesday route in [neighborhood]" when you have one; it's specific and true.
• Rhythm: weekly in season; monthly in winter for snow or leaf work.
• Calendar: spring cleanup posts three to four weeks before the first mow; aeration and overseeding in late summer; leaf removal in early fall; snow removal before the first forecast.

{Mowing route opening|One spot open on my route}: [day]s in [neighborhood] and [neighborhood]
Weekly mow, edge and blow from [price] for a typical [size] yard.
{Spring cleanup|Cleanup and mulch} {slots|dates} for [month] {are open|still available}.
{Message me|Send me a message} with your street {for a quote|and I'll quote from the street view}.

How to get more handyman jobs

• Search Facebook for: [town] recommendations, [town] community, new to [town], and [town] landlords for turnover work.
• What works: a list of the small jobs you like (mounting TVs, patching drywall, assembling furniture, fixing doors), a minimum charge or hourly rate, and photos of finished jobs. People asking for a handyman often have a list, so "bring me your to-do list" posts do well.
• Rhythm: a post a week in each group that allows it, and answer requests the same day, because the first reply often gets the job.
• Calendar: spring (screens, decks, gutters), before the holidays (hanging lights, guest rooms), and move-in season.

{Small jobs welcome|No job too small}: [job], [job], [job] and [job]
[Towns]. {Minimum|Minimum call-out} [price], then [hourly rate].
{Send me your list|Got a to-do list?} {Message me|Text [number]} with photos and I'll {quote|give you a price}.

Where you work, check whether handyman work above a set job value needs a contractor's license, and keep your posts to jobs you may legally advertise.

How to get more plumbing, electrical and HVAC customers

Licensed trades get the highest-value requests in community groups, often urgent ones ("water heater just died, anyone?").

• Search Facebook for: [town] recommendations, [town] homeowners, [county] community, and [town] landlords for property managers.
• What works: your license number where the law requires it, the service area, whether you take emergency calls, and one useful tip per post (when to flush a water heater, why a breaker keeps tripping, what a furnace tune-up checks). A tip gets shared; an ad gets scrolled past.
• Rhythm: a weekly post where allowed; answer urgent requests fast, as the owner.
• Calendar: HVAC tune-ups before summer and before winter; frozen-pipe prevention before the first freeze; generator and panel work before storm season.

{Furnace tune-ups|Heating tune-ups} {booking now|now booking} for [month], [towns]
{Includes|We check}: [checks]. [Price or "free estimate"].
{Emergency calls|No heat?}: [yes or no, hours].
[Business name], license [number]. {Message us|Call [number]}.

How to get more contractor leads

Remodelers, roofers, painters and deck builders sell bigger jobs less often, so their posts are portfolio pieces.

• Search Facebook for: [town] homeowners, [town] home improvement, [region] renovation ideas, and new-construction subdivision groups.
• What works: a finished project with before-and-after photos (the owner's permission first), what it involved and how long it took. Avoid "lowest price" claims; state what you include.
• Rhythm: every two weeks, when a project finishes.
• Calendar: exterior work (roofs, decks, painting) posted in late winter for spring booking; interior remodels in the fall for before-the-holidays finishes.

How to get more moving customers

• Search Facebook for: [town] community, [college town] housing, [military base] spouses or PCS [base], [apartment complex] residents, and [town] buy sell trade, where people selling furniture before a move gather.
• What works: your service area, truck size, crew size, and how you price (hourly with a minimum, or flat rate by home size). Interstate household goods movers in the US must show their name and U.S. DOT number in all advertisements (49 CFR 375.207).
• Rhythm: weekly from spring through summer; answer requests year round.
• Calendar: peak season is May to September; the last and first days of each month; semester's end in college towns; the summer PCS season near military bases.

How to get more pest control customers

• Search Facebook for: [town] community, [town] homeowners, [neighborhood] neighbors, and rural or farm groups for barns and outbuildings.
• What works: seasonal problems named plainly (ants in spring, wasps in summer, mice in fall), what the treatment involves, and whether it's safe around children and pets only if your product labels say so. Pesticide applicators are licensed in most US states, so include what your state requires.
• Rhythm: a post as each season's pest arrives; answer requests fast.
• Calendar: termite swarm season in spring, mosquitoes and wasps in summer, rodents in fall.

What Facebook's rules say about services

Services don't go on Marketplace

Meta's Commerce Policies cover buying and selling through its commerce features, including Marketplace and Shops, and say commerce content may not promote buying, selling or trading services, except on the WhatsApp Business app or through Appointments. The services policy lists examples that aren't allowed, including cleaning, painting, plumbing and lawn care. Don't list a service on Marketplace. Write an ordinary post, in groups whose rules invite business posts.

Spam, misleading offers and giveaways

• Volume and repetition. Meta's spam policy covers posting at very high frequencies, by hand or automatically, and says Meta may restrict accounts that post less often when other signs of spam, such as repetitive content, are present.
• Offers that don't match the job. Its prohibited commercial practices policy covers promoting services that materially differ from what was advertised.
• Giveaways. If you run a promotion in a group, such as a contest for a free clean, Meta's Pages, Groups and Events Policies say it must meet legal requirements, like official rules, and must not require or reward sharing, reposting or tagging others.

Your own profile does the posting

AutoGP posts as the Facebook profile you're logged into. Facebook's Terms ask for one account, under the name you use in everyday life. Post as yourself, say the business is yours, and never back yourself up from a second account.

Licensed, bonded, insured: only what's true

• The baseline. The FTC's advertising guide for small businesses says ads must be truthful and not deceptive, advertisers need evidence for their claims, and the same applies online.
• Licensed. Claim a license only while it's active. California requires licensed contractors to put their license number in all forms of advertising (§7030.5), and its contractors board counts posts that solicit business on the internet as advertising (CSLB). Without a license, you may advertise construction work there only for jobs under $1,000 in total, and the ad must say you aren't licensed (§7027.2).
• Bonded. In California, a contractor's reference in advertising to the bond the law requires is grounds for license suspension (§7071.13), so check before using the word.
• Insured or certified. Name the cover or the certifying body, be ready to show proof, and drop the word if it lapses.
• Photos of customers' homes. Ask before posting, and leave out house numbers, faces and anything that shows where valuables are kept.

Keep these details outside spintax braces. This is general information, not legal advice; rules differ by state, province and country.

Answering comments and recommendation requests

• Reply with the facts from your post, and say so when a job is outside your area or skills.
• Answer "recommend a..." posts as the owner: once, where the group allows it, saying the business is yours.
• Keep recommendations genuine. In the US, the FTC's rule on consumer reviews and testimonials took effect on October 21, 2024, and its Q&A for businesses says family members who review your business should clearly disclose the relationship. In the UK, CMA guidance treats fake reviews and reviews that conceal an incentive as a banned practice.

Doing it with AutoGP, step by step

AutoGP is a Chrome extension, opened as a side panel and paired with an autogp.ai account. It publishes ordinary posts to groups you've joined, through your logged-in Chrome session, and never asks for or stores your Facebook password. Chrome must stay open while it posts. AutoGP isn't affiliated with Meta. After 19 free posts (a one-off allowance, no card), see pricing.

1. Sync your groups. In the Groups tab, click Sync Groups.

2. Bundle groups by business day. Select groups that share a rule, click Save as Bundle and name it, such as "Saturday business day" or "North route". Leave out thread-only groups: AutoGP publishes posts, so comment on those threads yourself.

   

3. Write the post. In the Post tab, paste your template and add up to 10 photos, which are varied slightly per group. Put a booking link in First Comment (optional) if those groups allow links in comments, and click Save Template to keep the text.

   

4. Preview. Click Preview and check that towns, prices, days, phone number and credentials match in every version.

5. Check the pacing. Protection is on by default: a warm-up daily limit set by your account's age (at least 25 posts a day, rising about 30% a week to a ceiling of 35 to 100), random delays that stretch as the day's count grows, an 08:00 to 23:00 window in your timezone, random group order and a duplicate-content guard.

6. Schedule it for the business day. In the Schedule tab, pick a date and time and click Schedule Post; for a weekly slot, tick Repeat every and enter 168 hours. Keep Chrome open that morning, because scheduled posts only go out while Chrome is running.

7. Check the results. The Results tab lists the groups the post reached, with links, and the attempts that didn't go through, with the reason. Posts held for admin approval count as submitted, so don't post them again. Open the groups from Results to answer comments.

Any posting tool carries some risk to your Facebook account, which our terms explain.

What not to do

• Posting on the wrong day. A business post on a non-business day gets removed, and repeat offenders get removed from the group.
• The same post in every town group on one morning. Shared members see it three times; that's the repetition Meta's spam rules name.
• Claiming credentials you don't hold, or a license that has lapsed.
• Customers' faces, addresses or house numbers in before-and-after photos.
• Listing a service on Marketplace. It breaks Meta's Commerce Policies; use groups.
• Posting when you're booked up. Stop the ads and just answer requests until a slot opens.